"Author Margaret Lake posted a Tweet about this author cross-promotion that was return Tweeted 30.000 times, so between two of us, we have reached more than 58,000 social media contacts. Multiply that by the efforts of the other authors in the promotion and we have power. All seven of my novels reached the top 100 for Australia and Oceania in historical fiction genre sales on Amazon.
That is an author-cross-promotion in action — come and join us," Ryn Shell
I applied the 80/20 Principal to the authors' cross-promotions
I usually take a week off to read and review books following one of the mid-month cross-promotions. This time I swung straight into making the promotions work better for those authors who work the promotions. I wanted to show you all that it was working before I told all of you about the new, more personalised authors' cross-promotion system.
I also know that for every author who submits a blog to me for consideration, there are another dozen writers who are comfortable writing a novel, but don't know what to write for a blog.
Here in a brilliant example that i've just published for Grant Leishman: Rizal: Occidental Mindoro, The Philippines
Reasons authors give for not blogging:
- No one reads them. - Not if you promote from a well read by readers blog. My five blog/websites are being read by 30,000 real readers per week. I plan to expand that number.
- I don’t have anything interesting to say in a blog. Readers do not want book spam. Be personal, without sharing intimate details of your family life.
- Video One blog idea example: The Tree dahlia. That post lends itself to a blog about the May Flowers in my garden. Entertain and inform the reader. I could explain how to grow tree dahlias from a one-foot-long cutting laid horizontally, just below the surface of the ground. I would end that information/entertaining blog with a short and original paragraph about myself or another author who has made an arrangement for me to write their blog post, that fits in with this flower and cozy. clean lifestyle theme. This Tree Dahlia video will be used as a part of a blog post that I'll place on the Clean Cozy Authors website to promote Margaret Lake's ebook, May Flowers. The links to May Flowers will be at the base of the blog, where readers see it, and where it won't jar readers into thinking that Indie authors are the new, foot -in-door, annoying sales people.
Why will I write a blog for some and ask others to write and submit a blog for approval?
- Take author Margaret Lake as as example: She isn't a prolific blogger at this stage of her life. She is a writer worthy of promoting, and also an extremely valuable asset to other authors in our team because she is an active, non-spammy, cross-promoter. Margaret communicates with me every month. I see her actively cross-promoting. She has donated towards the costs of the promotions. Last month, the Tweet that she sent out to promote the cross-promotion was retweeted extensively through her social network.
"What potent blood hath modest May."
- Ralph W. Emerson
The tree dahlia in my garden today.
See the image below. These are my blogging ideas that stem from that moment.
- My man and his helper, the cat, assembling a new watercolour painting table could be developed into a blog post of the step-by-step development of a watercolour studio, complete with a list of essential items for the watercolorist.
- Content is superior to quantity where blog posts are concerned. It would be wiser for me to write one good classic post about a watercolour studio development and tie it to a related ebook at the end of the blog, than to create a post that has nothing valid for a reader.
- I rarely post about an event that has a recent expiry date, as I need to pull those blogs down as soon as they expire. It is best to submit blog content that will not date.
- Blogging is easy if you provide information that is useful to the reader and information that will not quickly date.
"Reg and Valentine assembling the watercolour painting table." - Ryn Shell.
My goal, 100,000 website readers per week within a year. After this May Promotion, I'm closer than I thought I would be at this stage. I will do more for those authors who pay-it-forward, and absolutely nothing for authors who treat our authors' cross-promotions as if it is a free marketing website where they are promoted for no return effort. Everyone makes a cross-promotion work, or they are not accepted into it. I totally understand if you do not as yet have a social network established. You can still participate. The current costs of running this five blog based authors' crosss-promotion averages out at $200. a month, or $10. each over twenty authors. This is why I'll not accept any author who does not open my emails, and who is not taking the time to cross-promote in a non-spammy manner. I don't do this for authors who do not pay-it-forward and assist others.
I hope to make up the cost of running these cross-promotions by getting some paid blogs from advertisers and even some paid advertisements. Authors who donate to assist will be given additional sidebar promotion space, as generously as I can, and promotion in multiple blog posts. I do not intend to charge a fee for promoting cross-promoting authors.
Please read the page I've written with more detail on what's required to participate, before asking questions, as your answer may be there.
Cheers, Ryn Shell
"Is it laying or lying?
The variation in US, UK and AU English has me using both a US and a UK editor for my Australian novels, to ensure everything is understood in context.
Anyhow, this Aussie lady is laying back with feet up watching the other half work at setting up my studio.
Can you see that massive cat tree behind Reg? Valentine and tabby kitten can sit up there and watch me paint—and hopefully not come and paint with me." - Ryn Shell.
Authors whose blog posts I am currently creating are:
LF Gillis: Blog post submitted and accepted. The link will go in as soon as I create the author's blog.
Grant Leishman: Blog post submitted, accepted and published. Second blog post submitted and accepted.
Margaret Lake: Blog post under construction.
J,E, Michelle: I'll write her blog post, as she will submit the first three chapters of her as yet unpublished historical fiction novel to be published through the historical blog. The link will go in as soon as I create the author's blog.
Ryn Shell: I'll be working to build the SEO of the websites and find sponsors for them.
Leo Nix: The top author sponsor, aside from my efforts, for May 2017
That is this week and a part of next week fully booked.
Susan Appleyard Bookings have been accepted. I will write your blog post for you, so relax, and just prepare to cross-promote.The link will go in as soon as I create the author's blog.
Elizabeth Lamprey Eyles - assuming you can get an accepted blog post to me.
This has me booked through until the second week in June 2017
Priority of acceptance for blog submissions and author cross-promontion is then given to these authors who have most supported these cross-promotions in the past:
Phillip Bryant The old historical fiction website is being phased out, Links will be here when author's new page is created.
Dianne Trimble, The old historical fiction website is being phased out, Links will be here when author's new page is created.
Waisum Alexa Chiang
Zara Altair The old historical fiction website is being phased out, Links will be here when author's new page is created.
Shayne Parkinson The old historical fiction website is being phased out, Links will be here when author's new page is created.
A.K. Lakelett The old historical fiction website is being phased out, Links will be here when author's new page is created.
Sheila Perry The old historical fiction website is being phased out, Links will be here when author's new page is created.
- I don't promote erotica, or erotic content in other genres, nor women as victims genres.
- An amazing number of authors submit books to be cross-promoted, and mark my return communications as spam. I cannot work with authors who do not receive and read the instructions on how to cross-promote.
- Many authors have submitted books to be cross-promoted, but they have not been willing to cross-promote. So, I'll not be asking my great cross-promoting authors to share a page with those authors books on it.
- Some authors demand, not ask, for promotion. They are usually the ones who expect to have their books promoted free of any reciprocal effort, and at short notice. That isn't what we as a team of authors do. Pester power doesn't work with this seventy-year-old. Only one person does the work of creating these five blogs. Participating authors contribute original content and share the promotion work. If you do want a major favour, I'm reasonable, if you are respectful. What can you offer the other authors who cross-promote in drawing a wider reach of readers to each of our books? What content have you to offer our readers?
- Not keen on writing a blog? Why not provide a few book gift vouchers that I can offer to readers in a giveaway instead? I'll blog about that for you.
- This author's cross-promotions works because we build a great network of readers by offering them content of value. Cheers, Ryn Shell
I should be able to cover the expenses involved in running a great, ongoing authors' cross-promotion, through blog sponsors. As mentioned in the blog above, I've been seeking to monetise my blog writing to pay for the expenses involved in managing what I plan will be a growing in strength authors' cross-promotion.
I had applied to two firms that had previously paid me to blog, Sorry, I cannot share their names. One from ethical article writing, where I could select my client. I have begun to receive work from overseas airline companions, and I'll be paid to write about some foreign locations that I've visited for the Grey Nomad travel blog.
The second company that I'm accepting work with provides me with diverse writing assignments, all of an ethical nature. I'm allowed to write what I choose around a given keyword. I'II get a lot of work from the American music industry. That's where my family background of having had a couple of professional musicians in the family allows me to complete those assignments and keep the blogs entertaining for readers. If you see some off blog topic posts from me, don't be shocked, that's just me paying the bills and keeping these authors' cross-promotions free to participants. ~ Ryn Shell.