We extend our reach when we effectually network with our peers.
Author cross-promotions have multiple advantages.
What Vanda has done in using the cross promotion image that featured her book, and a list to the authors' cross promotion newsletter, to increase her mailing list, is effective use of these author run cross-promotions.
That's what we need to share with others. None of us can be brilliant marketers in all areas. Because I'm using my fiction, nonfiction and blogging writing plus experience as an artist and promoter, I haven’t time to do Facebook groups.
Vanda interacted well, in a non-spammy way, in Facebook groups where she had developed long established trusting relationships. That works.
By combining with other authors who have built a solid fan base, through genuinely interacting with readers and by teaming up with other authors of similar genres, we have the potential to sell more books. We gather more genuine reader fans and work ethically this way, and we are promoting other ethical authors.
Philip Bryant is a Civil War researcher and author in our cross-promotions. He is known and respected in forums created for his interest group.
Alexa Kang writes WWII historical fiction. She chats in Facebook and author groups and works has helped created a wonderful book Pearl Harbor and More: Stories of WWII - December 1941 in collaboration with other authors.
Margaret Lake creates beautiful stories in historical settings. Her support, as with that of the other authors has given me the courage to invest both my time and money into ensuring that this author cross-promotion will snowball.
Cecilia Peartree brings a fresh humour writing ability to show there is nothing staid or grey about historical or crime writing. With that, she introduces a different group of readers to our mid-month author cross promotion.
A K Lakelett will bring tongue-in-cheak mystery writing fans to the cross-promotion, to see what the rest of our interconnected by genre authors write. I'm eager to discover more of her writing myself.
I don't need any of you do do more than is right and comfortable for you, and what is consistent with being an ethical author. I dislike spammy ads. I especially loath book spam.
Every day I go through my twitter account and follow all those accounts that followed me overnight. Then I read through my Twitter feed. Every account that is flogging book at me gets muted. I will never see that person's status posts again. I do the same thing on Facebook.
When I see Tweets by authors such as Margaret Lake and Cecilia Peartree, I find them informational, entertaining, motivational. I'll like and share the best of those. People share my Tweets because I offer something, or I make social comment or share those motivational, inspirational, funny and exciting Tweets. The smart authors treat Twitter as a social media platform. Doing that is drawing thousands—that's correct—thousands, of readers see your book covers. Readers discover your books in a non-spammy way, in region to a post that they choose the read. Social media readers want to discover something of interest to them. Few look at advertisements. Who taken notice of those spammy book Tweets aside from other authors also spamming book Tweets?
I will be Tweeting this informational post—because it's going to help someone with marketing.
If you think 'social,' when using social media, and consider of your reader's needs when promoting, offering them something as an incentive to connect to your mailing list, you will build a good reader base By teaming with other authors in the Kathryn's Book Blogs authors' cross promotions, you get to multiply any effort you put in.
I'm not impressed by huge brag announcements of people claiming thousands of subscribers brought to their lists by having bought into a marketing product. I want readers who want to receive our author cross-promotion newsletter. You build those reader fans to your list by offering them content that they want. You cannot buy reader fans.
I’m learning fast, how to reach real readers, and it’s not by using those group email harvesting sites where everyone ends up with the same readers on their lists and have a high unopen rate-unsubscribes with each mail out- and get their newsletters marked as spam. You are learning how to build your email list from genuinely interested readers. I’m in a position to witness the build up of readers to the blogs that promote our books, and It is an exciting climb.
I'm Ryn Shell, author of Australian rural-lit, historical fiction. stories of crime, mystery, betrayal, resilience ,love and Australia.