I’ll give public-replies.
When you are ready to cross-promote, and understand what an author cross-promotion is, submit your book.
I do. It's my favourite genre when mixed in with a great coming-of-age story about regular people. Rural-lit, not sophisticated urban. Like most authors, I write what I love to read. I'm author Ryn Shell, masquerading with my volunteer's business hat on for the promotions' management as Kathryn.
Where do historical fiction and history readers search online for books?
According to my research on Google:
A blog post shared on Twitter and Facebook about the night I saw a UFO got massive hits in a short time, just edging out my story about the day a crocodile stole my hat.
Both blogs, Facebook and Tweeted posts romped ahead of a blog post about an ebook promotion.
That tells us that readers want to be entertained and informed. Most consider book spamming a social crime, an offense that could get you blocked from reader's feeds. I try to be social in my social media posts. I don't expect you to thrust book covers repetitively in reader's faces. I don't like seeing that in my social feed. Think about your reader's needs and interests before posting and chat about benefits to the reader, for example, our promotions offer a free ebook download for signing up to the reader's newsletter or a book in the blog post that's free to download without any obligation, along with some great discounted offers.
If you were to write a blog about an exciting thing that happened one day, or night, as per my UFO and crocodile stealing my hat examples, I guarantee that would draw in more readers interested in looking at what else you wrote. Provide links to your books at the end of the article. If you submit an original content blog such as that to me, I'd happily publish and promote it for you.
Keep social media sociable.
If you want to learn to master social media, and not perpetuate the crime of spamming people, I highly recommend the book below. I've just read it through three times. Nothing I've not read before, but, he came across as the best authority I've heard on the subject. As the reviewers say, the second part is the best; it's the how to do it part.
This ebook isn't expensive, and it will save you from the error of doing social marketing badly so that you end up with an enormous Twitter or Facebook account of other authors all spamming each other's books, and not a real reader amongst them as they all ran from the spam pack—me along with them.
Some authors are excellent at social media. Those are the ones where you enjoy discovering thier next entertaining, inspirational, or informative post. Historical fiction author VL McBeath had me interested in her novel months before she published it due to her Tweeting links to blogs containing historical information of interest to me. Now that's great use of the social media platform.
If you are ever in doubt about what will work and what will not work, when faced with a conflicting opinion on marketing, ask yourself, what is your reader, or customer looking for? Market to satisfy your customer's needs, put them first, and they will come to you. Forget the 'experts,' even my advice, do what your customers want, and you will develop loyal customers.
You could write an original advice blog for the creative person, writer or artist who reads this website, and I'll link it to your books. Choose any of the websites that I manage and write a life-hack post of interest to the reader, credit yourself as the author at the end, with links to your books, place that post in a high google ranking blog and share the link to the information, and you will have mastered social media marketing.
AUTHORS: As a result of that work, the readership of your book’s page hit 4813 readers a week, and those numbers are climbing fast. Nothing works quite like giving a three-month-old blog a backbone of years of original blog posts so that Google will rank it high.
Nothing will crash your blog faster than cut and pasted unoriginal writing, or adult only material. Keep that in mind if submitting a blog or promotional material to me. My customers always come first. I need to focus on maintaining a good ranking with Google so that I can best promote everyone's books.
Where do clean and cozy readers search online for books?
I ran a Google demographics paid search for where romance genre readers searched for books.
What a difference between the history and historical fiction and the romance reader.
That is why it is wise to genre-target our promotions.
When I was young, I read print books on the train. Life hasn’t changed that much. We still read, we still want to discover the author who writes's the books we would love to read, or we want to write the books we love to read. Present these promotions to our friends and contacts in that subtle way of offering them a free or discounted introduction to the work of an author you have enjoyed, as Grant Leishman, who has been kind enough to proofread a few of my blogs, has done, and readers will respond.
Happy reading, book promoting and writing my author friends.
Happy reading and creative life to all of you.
Let me know how this promotion works for you, and how you worked to make the promotion work for others.
The power of blog based, author cross-promotion.
Author Margaret Lake posted a Tweet about this author cross-promotion that was return Tweeted 30.000 times, so between two of us, we have reached more that 58,000 social media contacts. Multiple that by the efforts of the other authors in the promotion and we have power. All seven of my novels reached the top 100 for Australia and Oceania in historical fiction genre sales on Amazon.
I confess to having worked through until dawn on quite a few nights this month to bump up those genuinely interested reader figures for the historical fiction and the clean and cozy readers. I plan to, with your assistance, double the readers who will discover and become return readers of the modern crime author's website in the coming month.
I'm having fun doing this.
My goal, 100,000 website readers per week within a year. After this May Promotion, I'm closer that I think, and I've proven that my books will sell without any outside promotion other than the promotions I can manage myself at cost price, without any paid middle person.
Add this to the social media reach of every participant, and you have the power of a blog, newsletter and social media based ethical author cross-promotion in action. The promotions will change from today. I will do more for those authors who pay it forward, and absolutely nothing for authors who treat our cross-promotions as if I ran free marketing websites. They are free of cost to you, not me, but not free from the effort of helping your peers. Everyone makes a cross-promotion work, or they are not accepted into it.
Don't forget to ask question here in the blog where I can answer publicly, as that helps everyone.
Cheers, Ryn Shell